Google Ads That Spend Less. Convert More.
Full-service Google Ads management — Search, Performance Max, Shopping, YouTube, Display & AI Smart Bidding. We stop wasted spend, build campaigns that scale, and deliver measurable ROI from every rupee you invest.
Why Google Ads in 2026
The Fastest Way to Put Your Brand in Front of Buyers
Google processes 8.5 billion searches every day. People searching on Google have buying intent — they’re already looking for what you sell. Google Ads puts your business in front of them at exactly the right moment.
Intent-Based Targeting — The Highest Converting Traffic
Every Rupee Tracked & Attributed
AI Has Made PPC More Powerful Than Ever
Results from Day One — No Waiting for SEO
What We Manage
Every Google Ads Service Your Business Needs
From Search campaigns that capture demand to Performance Max that scales across every Google channel — we manage the full Google Ads ecosystem for maximum ROI.
Google Search Ads
The most intent-driven ad format — your ads appear when someone actively searches for exactly what you offer. We handle keyword research, match type strategy, ad copy, Quality Score optimization, and bid management to minimize CPC and maximize conversions.
Keyword Research
Ad Extensions
Quality Score
Performance Max (PMax) Campaigns
Google's most advanced AI-driven campaign type — one campaign, all Google channels (Search, Display, YouTube, Gmail, Maps, Discover). We structure PMax campaigns correctly with strong creative assets, audience signals, and conversion goals so Google's AI has what it needs to perform.
AI Optimization
Asset Groups
Channels
Google Shopping Ads
Product listing ads that show your products with images, prices, and ratings directly in Google search results. We optimize your Google Merchant Center feed, product titles, descriptions, and bidding to dominate Shopping results for high-intent buyers.
PMax Shopping
Campaign
Feed Optimization
YouTube Ads & Video Campaigns
Video advertising across YouTube and Google video partners — TrueView In-Stream, Bumper Ads, Non-Skippable Ads, and YouTube Shorts ads. We handle targeting, creative strategy, and optimization for brand awareness, consideration, and direct conversions.
TrueView Ads
Shorts Ads
Brand Awareness
Demand Gen Campaigns
Google's newest AI-powered campaign type, replacing Discovery Ads — running across YouTube feeds, Gmail, and Discover. Demand Gen uses lookalike audiences and visual creative to reach potential customers before they search, building awareness at the top of the funnel.
YouTube Feeds
Gmail Ads
Discover Ads
Remarketing & Retargeting
Re-engage people who visited your website, watched your videos, or interacted with your app — with highly targeted ads that bring warm leads back to convert. Dynamic remarketing for e-commerce shows visitors the exact products they viewed.
Customer Match
Video Remarketing
Google Display Network Ads
Visual banner ads across 2 million+ websites, apps, and Google properties. We design responsive display ads, set up contextual and audience-based targeting, and optimize placements to build brand awareness and retarget high-intent visitors at low CPC.
Responsive Display Ads
Audience Targeting
Local & Call-Only Ads
Drive calls and foot traffic for local businesses — Local Search Ads on Google Maps, Call-Only campaigns, and location-targeted Search Ads. We set up call tracking, location extensions, and geo-targeting to maximize leads from your service area.
Google Maps Ads
Call-Only Campaigns
Conversion Tracking & Analytics
Without accurate conversion tracking, Google's AI can't optimize — and you can't prove ROI. We set up GA4 conversion events, Google Tag Manager, enhanced conversions, offline conversion imports, and attribution models so every lead and sale is correctly tracked and attributed.
GA4 Setup
Offline Conversions
GTM
Our PPC Toolkit
Tools That Power Smarter Campaigns
Google Ads Editor
Google Analytics 4
Google Tag Manager
Merchant Center
Search Console
Keyword Planner
SEMrush / Ahrefs
Google Display
Looker Studio
AI Auction Insights
Optmyzr
iSpionage
AI-First Strategy
Smart Bidding & AI That Does the Heavy Lifting
Google’s AI bidding strategies analyse millions of signals per auction — device, location, time, audience, intent — and set the optimal bid in real time. We configure and guide these AI systems correctly so they hit your specific goals.
All Google Campaign Types We Run
Search Campaigns
Performance Max (PMax)
Google Shopping
YouTube Video Ads
Demand Gen
Display Network
Our 6-Step Google Ads Management Process
A systematic approach to PPC management — from audit and strategy to scaling profitable campaigns month after month.
Campaigns That Deliver Real Business Outcomes
Not impressions. Not clicks. Leads, revenue, and profit — from real campaigns managed by our team.
MarketIQ Tech vs
A Typical PPC Agency
| What Matters | MarketIQ Tech ✦ | Typical PPC Agency |
|---|---|---|
| Ad budget goes 100% to Google (no markup) | ✓ Always | ✕ Often marked up 15–20% |
| Free Google Ads audit before you commit | ✓ Detailed audit included | ✕ Rarely offered |
| Performance Max campaign expertise | ✓ Core specialisation | ~ Basic setup only |
| AI Smart Bidding strategy & management | ✓ Configured & monitored | ~ Set-and-forget |
| Conversion tracking accuracy guarantee | ✓ Verified setup included | ✕ Often broken/missing |
| Landing page alignment & CRO feedback | ✓ Every campaign | ✕ Not their responsibility |
| Negative keyword management (weekly) | ✓ Weekly search term review | ~ Monthly at best |
| Revenue & ROAS-tied reporting | ✓ Business outcome focused | ~ Clicks & impressions only |
| SEO + Ads + Social — integrated strategy | ✓ One agency, full picture | ✕ Siloed by channel |
What is Performance Max and should I use it?
Performance Max (PMax) is Google's AI-driven campaign that runs across all channels — Search, Display, YouTube, Gmail, Maps, and Discover — from a single campaign. It's extremely powerful when set up correctly with strong creative assets, proper conversion tracking, and well-defined audience signals. Without those, PMax can waste significant budget. We specialize in building PMax campaigns that perform.
What is a good ROAS for Google Ads in India?
A good ROAS depends on your industry and margins. E-commerce typically targets 4:1–8:1 ROAS. Service businesses focus on cost per lead (CPL) rather than ROAS. Our clients average 4.2x ROAS across campaigns, with top-performing e-commerce accounts reaching 8–12x. We set your target ROAS based on your margins and business model — not industry averages.
Do you offer a free Google Ads audit?
Yes — free of charge, no obligation. Our audit covers wasted spend analysis, Quality Score issues, bidding strategy review, keyword match type analysis, negative keyword gaps, ad copy assessment, conversion tracking accuracy, and landing page alignment. Most audits reveal 20–40% of budget being wasted. Contact us to request yours.
What is the minimum budget needed for Google Ads?
There's no Google-imposed minimum, but practically speaking, ₹15,000–₹25,000/month is the minimum to collect enough data for AI bidding to optimize meaningfully. Highly competitive industries (legal, finance, real estate) may need ₹50,000–₹1,00,000+/month for effective campaigns. We'll recommend the right starting budget for your specific industry and goals.
Can you take over my existing Google Ads account?
Yes. We take over existing accounts regularly. We start with a thorough audit of your account history, identify what's working, what's wasting money, and what's missing. We then restructure and optimize progressively — being careful not to disrupt campaigns with positive conversion history that Google's AI has learned from.
How is Google Ads different from SEO?
SEO (organic search) takes 3–12 months to build rankings but provides free, compounding traffic long-term. Google Ads provides immediate, paid traffic from day one but stops when you stop paying. The best digital marketing strategy combines both — Google Ads for immediate leads and testing, SEO for long-term compounding growth. MarketIQ Tech manages both under one roof, so your paid and organic strategies work together.
FAQ
Frequently Asked Questions
Everything you need to know before starting with Google Ads management.
Get a Free Audit & Start Seeing Real ROI This Month
We’ll audit your current Google Ads account (or build your strategy from scratch), show you exactly where budget is being wasted, and give you a clear roadmap to profitable campaigns — no obligation, no jargon, no pushy sales calls.